Solaira is a strategic consulting and innovation company built at the intersection of strategy, technology, marketing and growth.
We work with organizations that are navigating change — entering new markets, building new brands, adopting new technologies or creating new opportunities for growth. Our role is simple: Understand the opportunity. Define the strategy. Connect the right capabilities. Turn ideas into action.
The way businesses grow is changing. Technology is reshaping industries, artificial intelligence is transforming how organizations operate, consumer expectations are evolving, and markets are becoming increasingly connected. In this environment, businesses need more than marketing—they need clarity, strategy, and the ability to move with purpose.
Solaira brings together strategic consulting, marketing, technology, and partnerships to help organizations navigate complexity and create meaningful growth. We believe innovation should never exist in isolation. It should solve a problem, create an opportunity, and deliver real impact.
Solaira began with a strong foundation in healthcare, an industry where technology, innovation, and human outcomes intersect every day. Over time, our work expanded beyond healthcare into automotive, technology, corporate, wellness, and other growth-focused industries.
What has remained constant is our approach: think strategically, understand the market, use technology intelligently, build the right partnerships, and execute with purpose. Today, Solaira works across industries while maintaining deep expertise in healthcare and health innovation, bringing cross-industry thinking to every engagement because the best ideas often come from looking beyond your own industry.
Yvonne Goh is a Marketing & Business Management expert and Strategic Marketing Consultant with over 18 years of experience across healthcare, hospitality, retail, insurance, global pharmaceuticals and non-profit sectors.
Her experience across multinational corporations and start-ups has shaped her expertise in strategic marketing, business planning, business development, brand positioning, communications, digital marketing, partnerships and product launches.
Today, she works at the intersection of strategy, marketing, technology and innovation, helping organizations identify opportunities, strengthen market positioning and turn business ambitions into actionable growth strategies.
MBA — Strategic Marketing
INTI International University
BSc — Food Science & Nutrition
University of Malaysia Terengganu (UMT)
Chartered Marketer (MCIM)
We work across the full journey of growth. Strategy is only valuable when it moves the business forward.
Decades of experience in multiple sectors, offering insights, proven strategies
We define the positioning, priorities and roadmap required to move forward.
We identify where technology, AI and new ideas can create a meaningful advantage.
We build the partnerships, networks and ecosystem needed to unlock opportunity.
We turn strategy into campaigns, experiences, market entry and commercial execution.
We measure what matters and create pathways for sustainable growth.
Healthcare is at the heart of Solaira’s expertise, where technology, innovation, and human outcomes come together.
Healthcare remains at the heart of Solaira’s expertise. We understand the complexity of healthcare ecosystems, from hospitals and clinicians to medical technology, insurance, corporate wellness, and preventive health.
Our work in AI HealthTech focuses on one important question: How do we move innovation from technology to adoption? From AI-powered health screening and myopia management to stress and resilience monitoring, we connect technology with real-world applications, strategic partnerships, and market opportunities.
But our thinking doesn’t stop at healthcare. We bring the same strategic principles to businesses across industries, helping organizations navigate transformation, embrace innovation, and turn opportunities into meaningful impact.
To bridge healthcare and innovation
By helping partners enhance visibility, optimise strategy, and deliver better outcomes through AI, data-driven insights and marketing strategy.
Our mission reflects where Solaira began — and where we continue to create the greatest depth of expertise. We connect people, strategy and technology to turn innovation into meaningful outcomes.
To drive transformation in healthcare
Through strategic marketing, innovation and technology.
We envision a healthcare ecosystem where technology is not simply introduced, but understood, adopted and translated into better experiences, stronger organizations and greater impact.
Technology changes what is possible.
Strategy determines what is achievable.
Execution makes it real.
We challenge conventional approaches and look for the opportunity others may overlook.
We challenge conventional approaches and look for the opportunity others may overlook.
We use data, technology and market insight to make better strategic decisions.
We use data, technology and market insight to make better strategic decisions.
We focus on solutions that create meaningful value — not activity for activity’s sake.
We focus on solutions that create meaningful value — not activity for activity’s sake.
We bring together the right people, partners and capabilities to accelerate progress.
We bring together the right people, partners and capabilities to accelerate progress.
We believe a strategy is only as strong as its ability to deliver results.
We believe a strategy is only as strong as its ability to deliver results.
AI HealthTech · Hospitals · Preventive Health ·
Medical Innovation
Brand Strategy · Market Activation · Customer Experience
Innovation · Digital Transformation · Market Entry
Growth Strategy · Wellness · Engagement · Partnerships
Market Opportunity · Brand Development ·
Commercial Strategy
Deep market understanding and business-focused strategy.
Healthcare expertise combined with cross-industry perspective.
Identifying where intelligent technology can create real-world advantage.
Building relationships across organizations, industries and markets.
Turning strategy into action, engagement and measurable growth.
Strategy · Innovation · Technology · Partnerships · Growth